How can you stay focused on one thing when your attention is divided with something else?
This is a common problem with many struggling internet marketers. This is true even among those in it for years. It also may explain why they are going nowhere.
The famous parable of “The fox that chases two rabbits catches neither” truly applies here.
Everybody has their own reason for starting two (or even more) separate businesses simultaneously. When someone just wants to get a business going and making money, it seems logical to not want to put all their eggs in one basket. Try a couple things and see what works.
But for someone who hasn’t yet experienced a successful business, their focus is now split. There is nothing wrong with having multiple businesses going at the same time since diversification has good merits. The key here is getting one up and running first.
Once you have that first business established and earning money, you know what it took to get there, you know the day-to-day routine, and you know what works and what doesn’t. Now you have an income as well as confidence to more easily start building a second business if you choose.
Instead of throwing mud at the wall to see what sticks, why not take a moment to study all that you are trying to do at once? For example, let’s say you are trying to build an ecommerce store and a freelancing business.
Which one of these will you be able to get going the quickest and get you in the money? Why not focus all your time and energy into that specific business while putting the other (temporarily) on the back burner. Once you have that primary business started and somewhat stable, then begin building the other.
As logical and sensible as that may seem, it’s something so many aspiring entrepreneurs choose to ignore.
The same logic applies to other aspects within your business. For example, there are numerous advertising/promotion channels. Instead of being a “Jack of all trades” by posting content and paid ads everywhere, why not become a master of one before moving on to another?
Every channel of marketing, whether Google ads, Facebook ads, email, Youtube, etc.., has its own rules and nuances. With all the competition (and not to mention cost), it makes sense to really learn and know one channel well before moving on to another one.
As tempting as it is, try to avoid diversifying until you have achieved success with one thing.
When it comes to creating content, it’s easier to stay focused on your message if your attention is focused on one business or platform.